What do we got going on today? Case studies!? Yes. Digital Marketing case studies are accounts of the strategies and tactics used by businesses to achieve specific marketing goals using digital channels. These case studies can be an invaluable resource for businesses looking to learn from the successes (oftentimes failures) of others and gain insights into what works and what doesn’t in the world of digital marketing.–
Old Spice’s “The Man Your Man Could Smell Like” tv-advertising campaign from 2010 was a wildly successful digital marketing campaign that helped the brand increase sales by 107%. The campaign featured funny video ads that were shared widely on social media and helped to create a buzz around the brand and those videos are still being shared today! 60 million views as of 12/25/2022. Creative folks behind the campaign are from ad agency Wieden+Kennedy and production company Morton/Jankel/Zander. The ad was directed by Tom Kuntz and won the Primetime Creative Arts Emmy Award for Outstanding Commercial, Clio Award for Television/Cinema/Digital.
Dollar Shave Club’s viral video ‘Our Blades are F***ing Great‘ campaign helped the brand gain a massive following and disrupt the traditional razor industry. Their campaign quickly became an iconic ad known for offbeat advertising humor. Michael Dubin, the founder of Dollar Shave Club wrote, produced and starred in the ad.
Dove’s “Real Beauty” campaign was a digital marketing campaign that aimed to change the way women think about beauty. The campaign featured a series of video ads and social media posts that celebrated real women and challenged traditional beauty standards. This particularly popular campaign was developed in 2004 as the result of a three-year research partnership with three universities, led by Joah Santos. The campaign, which was created by Ogilvy Düsseldorf and London, fundamentally aimed to promote a positive and realistic portrayal of women’s beauty. The campaign has been widely successful and has helped to establish Dove as a brand that promotes body positivity and self-esteem.
Red Bull’s “Stratos” campaign was a digital marketing campaign that aimed to set a world record for the highest parachute jump. The campaign included a live stream of the jump on YouTube and social media posts that generated a massive amount of buzz around the brand.
Under Armour’s “I Will What I Want” campaign was a digital marketing campaign that aimed to empower women and challenge traditional gender roles. The campaign featured a series of video ads and social media posts featuring strong, successful women, and it helped Under Armour build a strong brand reputation and increase sales.